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Moderators

Session 1
Patrick Moore
President of International Meat Secretariat (IMS)
IRELAND

Paddy Moore is currently an adviser to Bord Bia, the Irish Food Board - which is responsible for the market development and promotion of Irish Food products worldwide - and also to Meat Industry Ireland, the representative organisation for the beef, lamb and pork industries in Ireland. He was previously Chief Operations Officer, Bord Bia.

Session 2
Guillaume Roué
President of INAPORC
FRANCE

Guillaume Roué has been President of INAPORC - the French Interprofessional Pork Organisation - since 2002.  He is Vice-President of the National Pork Federation, and President of PRESTOR, a pig producing cooperative. He is a member of the GAD pig processing group based in Finistère, where he runs a pig farm.  

Session 3
Neville Gregory
IMS Scientific Advisor
UNITED KINGDOM

Professor Gregory is a hands-on scientist, and has been called on to help the meat and livestock industries with specific problems in a number of countries.  Besides his work in Zimbabwe, he undertook a study for the British Council on sheep welfare in Turkey, and oversaw a project in Bangladesh on the importation of cattle and water buffalo from India.  He has published over 300 scientific publications, and is editor of Outlook on Agriculture.

Session 4
Geert Janssen

Adviser in International Affairs of the Executive Board of VION N.V.
NETHERLANDS

Geert Janssen, Adviser in International Affairs of the Executive Board of VION N.V., was one of the first to build up an European and International meat trading structure. After his studies of business administration Mr. Janssen joined the Dutch Pork Company Encebe/Coveco and opened offices in France, Italy, Greece, Spain and Portugal, becoming soon the Export Director. He spent almost 15 years abroad managing the trading offices.

Session 5
Philip M. Seng
President & CEO of U.S. Meat Export Federation (USMEF)
UNITED STATES

Philip M. Seng oversees U.S. Meat Export Federation operations worldwide, providing direction for USMEF strategies and priorities in international programs, research, technical services, industry relations and global communications.
He also serves as the spokesman for USMEF and other exporting interests to government and private entities regarding international trade and foreign market development issues related to U.S. red meat products.

Session 3
Wilfrid Legg
Policies and Environment Division Head of OECD Trade and Agriculture Directorate

Wilfrid Legg is Head of the Policies and Environment Division in the OECD Trade and Agriculture Directorate, where he has worked since 1981. His main areas of expertise are in agricultural and environmental policy analysis; sustainable agriculture; and in measuring and evaluating agricultural policy developments, using the internationally recognised Producer Support Estimates that he helped develop. He was educated at the Universities of London, Leicester and Reading and was a Research Fellow in Sussex University prior to moving to the OECD. He is a member of the Board of EuroChoices magazine, which deals with agriculture, food and resource issues. In 2003-2004 he was President of the Agricultural Economics Society.



Craig Morris
Deputy Administrator, Livestock and Seed Program, Agricultural Marketing Service - U.S. Department of Agriculture
UNITED STATES

Craig Morris serves as the Deputy Administrator of the U.S. Department of Agriculture's Agricultural Marketing Service over the Agency's Livestock and Seed Program. He is responsible for the Agency's services provided to the livestock, meat, fish, grain, and seed industries. These services include commodity grading services, voluntary and mandatory market news reporting services, quality system verification programs, export verification programs, commodity purchases for Federal food and nutrition programs, research and promotion program oversight, and oversight of various other regulatory programs including the Country of Origin Labeling program, Sheep Industry Improvement Center, Wool Trust, and Federal Seed Act enforcement.

 

Speakers

 

Wagner Gonçalves Rossi
Minister of Agriculture, Livestock and Food Supply
BRAZIL

 

Guillermo Nielsen
Argentine Ambassador to Germany
ARGENTINA

Licenciate in Economics, School of Economics, University of Buenos Aires. Ph.D. Candidate and M.A. in Economics, Boston University.
Since April 2008 he is Ambassador to the Federal Republic of Germany. In 2007 he has been Principal in Strategic Capital Partners; in 2006, Ministry of Finance of Buenos Aires City. From May 2002 to December 2005 he managed as Secretary of Finance of the Ministry of Economy and Production, Negotiator of the Argentine debt restructuring and of two stand-by agreements with the IMF.

 

Dardo Chiesa
President of Argentine Beef Promotion Institute (IPCVA)
ARGENTINA

Agricultural Producer . Agricultural Business Consultant. President of Argentine Beef Promotion Institue (IPCVA), since 2007. Adviser at Argentine Beef Promotion Institute (IPCVA), 2006. Founding member of Sociedad Rural Macachín. 1990. President of Sociedad Rural Macachín 1990 to date.

 

Richard Brown
Director of GIRA
GREAT BRITAIN

Director in Gira – the respected Swiss food research & consultancy firm, since 1991.  He is active in the two main Gira business areas:
Management consultancy: which covers a wide range of business, market, competitor, and strategy development mandates in the food sector (and especially in meat). 
Strategic market research: Gira publishes detailed research reports on many specialist issues in the food market.  Chairman of the Gira Meat Club.

 

Jerry O'Callaghan
Investment Relations Director and Member of the JBS Executive Board
UNITED STATES

Jeremiah O’Callaghan was born in Cork, Ireland in 1953. Studied Engineering  at UCC (University College Cork). Emigrated to Brazil in 1979. Entered the meat industry in 1983 developing global trade for the Brazilian Beef sector. Worked initially at Mouran (1983 to 1989) then Bordon (1989 to 1995) joining JBS in 1996 to develop its International business. Since May, 2008, is the Investor Relations Officer at JBS.

 

Fernando Sampaio
Sustainability Coordinator of Associação Brasileira das Indústrias Exportadoras de Carnes (ABIEC)
BRAZIL

Experience: Sustainability Coordinator (2009–2010) at Association of Brazilian Beef Exporters – ABIEC. São Paulo, Brazil
Trading and cattle breeding (2008 – 2009.) at Zandbergen Brazil. Campo Grande, Brazil.
Sales representative (2001 – 2008) at Meat Import Zandbergen BV. Zoeterwoude, Netherlands.

 

Joel Haggard
Vice President for Asia Pacific Region of U.S. Meat Export Federation
UNITED STATES

Mr. Haggard joined USMEF in 1988 as a regional marketing consultant and later became director of the USMEF-Hong Kong office when that office opened in 1989.  Joel Haggard returned to the Asia-Pacific to serve as vice president-Asia Pacific for the U.S. Meat Export Federation in March 1994, after several years in the USMEF-Denver office.  Stationed in the USMEF-Hong Kong office, Mr. Haggard oversees USMEF market development strategies and programs for U.S. red meat products in the region.

 

Dr. Siem Korver
UECBV Meat Industry Section
NETHERLANDS

Corporate Director Public Affairs Food of VION NV. He is a member of different national as well international boards and advisory committees in the Agri-Food sector and chairmen of the UECBV Meat Industry Section taskforce “Meat and Climate”. Siem Korver is also part-time Professor at the Economic Faculty at the University of Tilburg, The Netherlands.

 

 

Lars Hoelgaard
Deputy Director General – Directorate-General for Agricultural and Rural Development EU

Lars Hoelgaard is Deputy Director General in Directorate General for Agriculture and Rural Development in the European Commission since 2004. He is in charge of the Directorates C (Economics of agricultural markets and CMO) and D (Direct support, market measures, promotion). In EU jargon this is called Pillar I of the CAP with Rural Development being Pillar II. From 2002-2004 he was Director for Markets in livestock products, specialised crops and wine. From 1997 to 2002 he was Director for Markets in crop products.

 

Henning Steinfeld
Lead Coordinator of Livestock, Environment and Development Initiative. FAO
ITALY

Henning Steinfeld is head of the livestock sector analysis and policy branch at the Food and Agriculture Organization of the UN in Rome, Italy. He has been working on livestock policy for the last almost twenty years, in particular focusing on environmental issues, poverty alleviation and public health protection. Prior to that, he has worked in agricultural development project in different African countries. Dr Steinfeld is an agricultural economist and graduated from the Technical University of Berlin, Germany (now Humboldt University).

 

Henny Swinkels
Director of Van Drie Group
NETHERLANDS

For more than 25 years working in the veal industry. At first at the Cooperative feed factory Sloten BV, then as General Director Kalverslachterij Aalten (KSA – Veal Slaughterhouse Aalten) member of VanDrie Group, Director Veal Promotion foundation and Director Corporate Affairs VanDrie Group, Mijdrecht.

 

Rashid Kadimi
President of All India Meat and Livestock Exporters Association  (AIMLEA)
INDIA

Graduate in Mechanical Engineering with a Masters degree in Business Management, specialization in Marketing and Strategy, both from the University of Mumbai.  Post Graduation in Management Accountancy (Member of the Institute of Cost & Works Accountants of India – ICWAI).  38 years experience in Industry, 7 years in light engineering, 21 years in Pharmaceuticals and 10 years in Foods, including 21 years as Chief Executive Officer.

 

Sergey Yushin
Chief, Executive Committee of National Meat Association
RUSSIA

From 1986 till 1992 worked for non-governmental organizations for development of cultural, scientific and professional relations with the Scandinavian countries and the USA. After foreign trade liberalization in the USSR in 1990 founded several companies in meat processing and trade. In May 2003 was elected as the Chairman of the National Meat Association Executive Committee. Sergey Yushin is a member of a number of expert groups and councils working with the Russian Government, Parliament and government bodies and services.

 

Jin Xiangyu
President & CEO of Sichuan Goldkinn Foods Co. Ltd.
CHINA

Jin Xiangyu, MBA, Sichuanese . Board Chairman of Sichuan Goldkinn Foods Co., Ltd Chairman of Sichuan Pork Exports Commerce Association Vice Chairman of Sichuan Animal Agriculture Association Vice President of Sichuan Entry-Exit Inspection and Quarantine Association CPPCC member of Suining City Vice President of industry and commerce federation of Suining City

 

Hugo Carassai
Treasurer of Consorcio de Exportadores de Carnes Argentinas (ABC)
ARGENTINA

Current secretary of UNICA (Argentine Association of the Meat Industry). Advisor to companies, specialized in the agricultural-industrial sector (cold-storage plants). Director of CARASSAI & ASOCIADOS consulting firm. Former Director of the Ganados & Carnes magazine. Published Books: • IDEAS PARA UN PROYECTO NACIONAL (Ideas for a National Project) • POLÍTICAS INDUSTRIALES (Industrial Policies)

 

Brian Weech
Director of Livestock of World Wildlife Found (WWF)
UNITED STATES

Bryan Weech is the Director, Livestock Agriculture at WWF-US and Livestock Commodity Lead across the WWF network. Bryan has broad based experience in the beef and dairy industries. Prior to joining WWF Bryan served as Director of Pricing and Analysis at Coleman Natural Foods, where he set pricing, scheduled production and analyzed market trends.  Bryan’s other work experience includes working for Cattle-Fax, a membership based beef market consulting firm, and ConAgra Beef Company now JBS Swift. Additionally, Bryan has worked for numerous ranches and dairies throughout the U.S. and has managed an investor owned cattle feeding venture.  Bryan holds a Masters of Animal Science and an MBA from Colorado State University and an undergraduate degree in Animal Science with a minor in management from Brigham Young University. Bryan and his family live in Parker, Colorado, which is approximately 25 miles southeast of Denver, Colorado, U.S.

 

Paul Brand
President of Verband der Fleischwirtschaft e.V. (VDF)
GERMANY

Paul Brand is running the family owned medium size pork slaughtering and packing business Brand Qualitätsfleisch GmbH & Co. KG in Lohne in the northern part of Germany. Being involved in his family’s business since 1979 he took over full ownership and responsibility of the company in 1996. He continuously modernized the plant which is now one of the most advanced premises in Germany as regards animal welfare, hygiene, product quality and environmental parameters. Since the late seventies he is member of the board and since 2007 he is serving as president of the German Meat Association VDF, Germany’s leading association of the fresh meat industry and trade.

 

Cledwin Thomas
International Meat Secretariat (IMS)
UNITED KINGDOM

BSc Agriculture (Leeds) and PhD in animal science (Reading) on beef production from maize silage. Currently working as an independent consultant and scientific consultant to EAAP (European Federation of Animal Science). More recently project leader of Food into Milk to derive new applied feeding system for UK Dairy Cows and coordinator of EU FP7 project ‘Young Train’ to train young scientists in meat safety and quality. Currently workpackage leader in FP7 project REDNEX to reduce N losses to the environment and EU SANCO project ‘alcasde’ investigating castration in pigs and dehorning in cattle.

 

Pablo Caputi
DIAE Director of Instituto Nacional de Carnes (INAC)
URUGUAY

Doctor in Economics, Master in Agricultural Economics and Agricultural Engineering. He is Director of Information and Economic Analysis at the National Meat Institute of Uruguay. He is a university professor in disciplines related to agribusiness management and supply chain meat in Uruguay. He organizes the 2nd Workshop on IMS Economics 2010, in Montevideo.

 

Christopher Brown
Head of Ethical and Sustainable Sourcing of ASDA Stores Ltd
UNITED KINGDOM

Christopher has held appointments with MAFF and the Meat and Livestock Commission as consultant and beef strategy manager before he joined Marks & Spencer as a technologist. From M&S he was appointed as ASDA’s Agriculture Development Manager. He also held a dairy buying position before he was appointed to his present position.
As Head of Ethical and Sustainable Sourcing Christopher guides the trading and technical teams on their approaches to the sustainable procurement of raw materials and in providing customer information.

 

Sarah Kahn
Head of International Trade Department of OIE
FRANCE

Dr Sarah Kahn has been working as Chief of the OIE International Trade Department since 2006. She has experience with the UN Food and Agriculture Organization in Rome, and with the veterinary services in Australia, Canada, the United States and Great Britain. 
Dr Kahn holds a degree in Veterinary Medicine and postgraduate qualifications from universities in Australia.
Dr Kahn has worked in meat hygiene, quarantine and international trade for twenty five years. She has negotiated several trade protocols and was the lead technical official for Australia in a World Trade Organization (WTO) trade dispute.

 

Surendranath Suman
University of Kentucky
UNITED STATES

Assistant Professor of Muscle Foods, Department of Animal and Food Sciences, University of Kentucky.
Ph.D. (2006) University of Connecticut, Storrs, CT, USA.
M.S. (2005) University of Connecticut, Storrs, CT, USA.
M.S. (2001) Indian Veterinary Research Institute, India.
D.V.M. (1999) Veterinary Medicine, Kerala Agricultural University, India.
In 2009 he was awarded with the International Meat Secretariat Prize for Meat Science and Technology.

 

Daniela Battaglia
Livestock Production Officer - Animal Production and Health Division, Food and Agriculture Organization of the United Nations (FAO)
ITALY

Daniela is an Animal Scientist, holding a M.Sc. degree in Tropical Animal Health and Production from the University of Edinburgh. She has been Livestock Production Officer at FAO since 2001 and within the organization she is responsible for the activities in support of animal welfare. Since joining FAO, she has been taken care of a number of issues related to governance in the livestock sector, animal production and health and of activities aiming to enhance collaboration with civil society.

 

Leopoldo Stuardo Escobar
Chief of Animal Welfare Subdepartament of Livestock Protection Division from Agricultural y Livestock Service - SAG
CHILE

Dr. Leopoldo Stuardo Escobar, Chilean, Veterinary Doctor from the University of Chile in Santiago Chile. Master in Environmental Science and Management by the University of Louvain in Belgium (LLN). He worked for five years at Chile’s Agricultural Office to the European Union, based in Brussels, where he took an active part in the negotiations for the Sanitary and Phytosanitary Agreement between Chile and the European Union. In April 2010 he was appointed as Head of the recently created Animal Welfare Unit of the Agriculture and Livestock Service (SAG). This Unit will have the important task of develop the secondary legislation of the new Animal Protection Law adopted in October 2009.

 

Miguel Gorelik
Titular Delegate of Marfrig Alimentos S.A.
ARGENTINA

Specialist in production matters, global beef trade and international negotiations.
Graduated in Economics in 1976 from Buenos Aires University and as MBA from Di Tella University in 2005.
2008  to date – Head of International Trade Nagotiations, Marfrig Group.
1991 to date - Quickfood SA. Director.
1976 to 1991- Asociación de Industrias Argentinas de Carnes – Executive Director.
1981 to 1986: Assistant of IMS President, on the publication of the monthly issue.

 

 

 

David Nelson
Global Strategist, Animal Protein, Grains & Oilseeds of Rabobank
UNITED STATES

David C. Nelson has been appointed as Global Strategist, Animal Protein Grains and Oilseeds in Food & Agribusiness Research and Advisory (FAR) group based in Chicago. The global strategist is a new role within FAR that has been established in response to the FAR review project and the new global Wholesale and Retail Banking strategy.
David joins Rabobank following a career as a Food and Agribusiness equity analyst for Credit Suisse and Nat West in which he was 12 time #1 ranked Agribusiness Analyst in Greenwich Associates survey and 10 time Institutional Investor All-star analyst.

 

Yves Berger
Director of INTERBEV
FRANCE

 

Jean-Louis Bignon
Director of Paris Meat Congress
FRANCE