The Argentine Beef Promotion Institute (IPCVA) is a public non-governmental institution founded on 11th December 2001, following the passage of the National Statute Nº25.507 by agreement of all the beef chain representatives.
The Argentine Beef Promotion Institute role in the cattle and beef chain is to daily improve and consolidate the Argentine beef products image, taking into account the vast history and tradition of the country and the prestige Argentina has in worldwide markets.
Furthermore, its sectorial management -production, industry, and government- the transparency in the destination of the funds and the excellence of its human resources, constitute the core values the organization pursues facing the challenges of its mission. The Argentine Beef Promotion Institute provides sectorial expertise and information for the decision making process in business and also contributing to the creation of improved business environments, both in domestic and foreign markets.
The Argentine Beef Promotion Institute is funded through the collection of levies paid by both producers and packers of all the country.
- Identify and create demand for Argentine beef products in domestic and foreign markets.
- Design and develop marketing strategies to improve Argentine beef products competitiveness overseas.
- Plan and develop promotion strategies to contribute to the improvement of domestic consumption levels.
- Work to consolidate Argentine beef quality and security, contributing to the efficiency of productive and industrial processes.